What is K-beauty and Cica?

K-Beauty

If you’re not familiar with Korean Beauty or K-beauty, South Korea is known for raising the bar when it comes to skin care products, because they “favor glowing glass skin over layers of foundation.” K-beauty is known to be ahead of the curve and the leaders in skin care, using cutting-edge technology, luxurious formulas and trend-setting ingredients.

Cica

Cica is known as “Tiger grass,” because it has been observed that tigers roll around and rub their wounds in cica to heal their wounds. Although Cica is new in cosmetics, I learned that Cica has been used for a while in Chinese medicine. Therefore, it’s healing quality has been known for a while.

Cica is more than just a trendy beauty ingredient—it’s known

to relieve irritated skin, strengthen the skin barrier and gently moisturize.

In fact, cica was named “tiger grass” after tigers were

discovered rolling in it to heal their wounds.

– Avon Website

Dr. Belmeur with Cica

Avon X The Face Shop is bringing customers with a new skin care line called Dr. Belmeur which includes an exclusive cica formula that will soothe irritated skin, strengthen the skin barrier and gently moisturize.

There will be 2 creams for the launch:

  1. Dr. Belmeur Advanced Cica Hydro Cream
    Instant hydration and absorbs quickly into the skin.

    BENEFITS
    – Exclusive formula that both protects and heals
    – Hydrating hyaluronic acid cools as it soothes
    – Dermatologist-tested
    Suitable for sensitive skin

    KEY INGREDIENTS
    – Centella Asiatica Extract “Cica” – Relieves irritated skin, strengthens skin barrier and gently moisturizes
    – Beta-glucan – Moisturizes and soothes skin
    – Hyaluronic acid – Provides hydration and helps skin retain moisture
  2. Dr. Belmeur Advanced Cica Recovery Cream
    For extra-dry and damaged skin. This is not like petroleum jelly or a thick, pasty cream. It’s more concentrated than the Dr. Belmeur Advanced Cica Hydro Cream and has a soft texture.

    BENEFITS
    – Exclusive formula that both protects and heals
    – With strengthening ceramide to help restore the moisture barrier
    – Concentrated, soft texture
    – Dermatologist-tested
    – Suitable for sensitive skin

    KEY INGREDIENTS
    – Centella Asiatica Extract “Cica” – Relieves irritated skin, strengthens skin barrier and gently moisturizes
    – Ceramide – Forms and strengthens the moisture barrier
    – Panthenol – Acts to soothe skin

If during the Fall season your skin becomes dry and damaged, think of Cica and Dr. Belmeur.

After I’m finished with my Anew Hydra Fusion Gel Cream, I am definitely going to buy my own full-size jar of Dr. Belmeur Advanced Cica Hydro Cream!


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Published by Blueshore Boutique

I'm an Avon Independent Sales Representative located in Torrance, California. I appreciate the cruelty-free, quality skin care products Avon offers without the high price tags. I have a medium tone, oily/combination skin.

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